Birla Estates, a 100% wholly owned subsidiary of Century Textiles, the flagship project, Birla Niyaara said yesterday that it has received an overwhelming response and recorded sales of Rs.1000 crore booking value, making it the most successful launch in MMR in the recent times.

The 14-acre integrated development in Worli, South Mumbai's most sought-after neighbourhood, has sold over 150 units till date in Phase 1.

This luxury realty project is a mix of contemporary and modern high-rise living spaces, high-end retail, and fine office buildings, all imagined and designed by world-renowned architects Foster and Partners.

Birla Estates currently has five residential developments spread across MMR, Bengaluru, and NCR region. They will be launching new projects in each of these markets soon.

Ideally, post this news, the stock price should have soared, instead profit taking has pushed the stock down into the red today. The stock opened around 1.5% lower at Rs.778.85 and went down 2% to an intraday low at Rs.775.25.