Creative marketing at its best!

When there is an opportunity, you come across many creative and ingenuine ideas of selling. Currently the “hot” item on some online websites like e-Bay, Alibaba, is the old Rs.500/1000 note.

You can see such creative ways people are using to sell off their old notes at twice the cost – of course to be paid online or only in new notes.

There is the usual “lucky” and even “holy” notes carrying the 786 digits – the old Rs.500 note is being sold for Rs.6000. Then there are notes being sold at rates dependent on which RBI Governor signed it – the highest value is for notes signed by rockstar Governor, Raghuram Rajan. There is a Rs.500 note sold – which has Gandhiji on his Dandi March and signed by Rajan, sold for Rs.2500.

Then there is another Rs.500 note being sold for Rs.1000, signed by D.Subbarao and having a print shift error. The highest price tag of Rs.50,000 for a Rs.500 note is the one signed by Governor R.N.Malhotra. He was the 17^th RBI Governor, serving from 4^th Feb 1985 to 22^nd December 1990. His sign carries the maximum value because he was the one who introduced the Rs.500 notes.