Happy employee, happier company!

Life in a busy metropolitan city can tire any person out. Be it a tourist, a local or the drivers. We often forget that while we take a cab back home after a tired, hot, long day; the cab driver is equally exhausted. When we bargain for saving a few rupees, we forget that those few rupees are the only reason why they drive across the city, sun, heat or rain, day in and out.

That, fortunately, is changing as private equity backed online aggregators such as Ola Cabs, TaxiforSure and Savaari have realized that long term success depends on the driver. These car rental, city and outstation taxi companies are making sure that their drivers work only for fixed hours and get enough medical attention. Ola cabs came up with initiatives for the drivers- medical reimbursement for families of drivers working for longer than three months, free education for a year for the children of the drivers rated the best every quarter. TaxiforSure too provides health checks for drivers and their families. It also has an incentive scheme where best cab drivers get gifts like microwaves and refrigerators.

These startups have taken ‘corporate social responsibility’ to a bigger, nobler level. Happy drivers, better customer service, more business and higher the success rate. This is called smart investment- investing in the happiness and comfort of your drivers and employees is the key to run a successful company.