Idea's flexible 'buffet plans'

Idea always comes up with great ideas to attract more consumers. Be it their innovative campaigns, competitively cheaper call rates or supposedly, the offering of a much better mobile signal even in the rural parts of India; Aditya Birla Group’s Idea is leading all other telecom operators in India in the Mobile Number Portability race.

Now, Idea’s new and existing postpaid users have another ‘innovative’ plan to brag about. Titled the ‘Idea Buffet Plans’, it will restrict the monthly bill but not its usage.  Currently, there are three buffet plans for users to choose from. At Rs.899 per month, it offers 4000 local, STD, 1000 Roaming minutes and 450 local and national SMS. At Rs.1299 per month, it offers the same voice benefits with additional 5GB of 3G data. At Rs.1599 per month, users will get 10,000 local, STD and roaming mobile minutes along with 1000 local and national SMS, and 8GB of 3G data.

Affordable, target group oriented and flexibility; Idea is in the right direction to win over consumers in India. An Idea, indeed, can change your life.