India's largest selling snack is fries

A burger with fries has become an inevitable combo. They are incomplete without each other. French fries which is simply fried potato slices has become the fastest growing snacks in the Indian snacks business.

While McDonalds and KFC both agree that French fries is their largest selling side dish, supermarkets such as Big Bazaar and Spencer’s Retail say that frozen ready-to-eat French fries is amongst the largest selling snack in comparison to other frozen dishes. Currently, this is a Rs.800 crore market for frozen snacks of which there are 30% Y-o-Y jump in fries sales at McDonald’s. Retail brands such as McCain, Sumeru and Al Kabeer says the sales are grown by 30-40% anywhere.

Potatoes have always been a popular snack ingredient in India and lately, it is potato based French fries which have become a part of fast paced lifestyles.