Nokia losing its novelty

Nokia, the Finnish handset maker has been ruling as India’s largest mobile phone maker since its evolution. However, now with more and more mobile phone makers in the market, the popularity of Nokia is taking a backseat.

According to a market share survey, in the last fiscal year, Samsung had 31.5% market share in India while Nokia’s had gone down to 27.2%.  The market which Nokia led for so many years has now been overtaken by Samsung.  With their extensive portfolio of handsets, in varied price ranges from anywhere between Rs.2000 to Rs.50,000; Samsung offers a phone for every audience.  Samsung ended FY13 with revenues of Rs.11,328 crore i.e. a staggering growth of 43.6%. While Nokia’s revenue fell down by 18% to Rs.9780 crore.

After Samsung and Nokia, Micromax, Karbonn and Apple have taken the next three position with 8.%, 6.4% and 3.6% share of the market respectively. With cheap, feature rich, smartphones now available in the market; Nokia is clearly losing its novelty, getting outdated. For some, however, mobile phones will always be synonymous with Nokia.