Price or quick ride?

There is no doubt that the coming of Ola and Uber has changed the way we travel within the Indian cities. The convenience and sheer ease with which we can get a vehicle to pick and drop you has transformed our ways of transport.

Uber, an American company started this revolution and now it has spread far and wide to all corners of the world. Uber is now testing one more facility – if you are ready to wait a little bit longer, you could get a lower fare.

Am Uber employee, testing this new facility, ordered for a ride in Berkeley, California and the message he got said, he could get a ride “now” (4:56pm local time) for $10.18 or wait till 5pm and pay $8.15, which is 25% less. “If you’re OK leaving later, we’ll request your ride at 17:00 for a lower price,” Uber’s app stated. 

The reason why we pick Uber or Ola is because of its affordability and with this aim in mind, Uber wants to give the best price and the best ride to its customers.

If earlier the personality of the Uber rider was about getting the quickest ride, the company is now testing whether there are other type of riders – one who wants to save more money than time.