Water- the best drink

For some time now, we have been reading reports of how sale of water has been rising over sale of aerated drinks. And now the news is that this very American habit, of aerated water, which they call ‘soda’, or the quintessential Coca Cola sales is being superseded by bottled water. In fact sale of bottled water is expected to surpass that of carbonated soft drinks.

Pepsi and Coke, both sell bottled water too but they are worried about establishing dominance in the more profitable business of ‘enhanced waters’, including flavored and carbonated waters and those with added vitamins and minerals.  Apart from water, many other beverage companies are also giving a run for their money - TalkingRain, Hint water and Fruit2O. A recent study by North Dakota State University, for instance, used dietary intake data collected by the federal government to draw correlations between decreased consumption of soda from 1999 through 2010 and improvements in the biomarkers that indicated cholesterol and other chronic diseases. And last month, Michelle Obama endorsed drinking of more water.

The largest private-label water bottler in USA is Niagara Water and it is able to sell water at a much lower price, something which Coke and Pepsi is not able to compete with. This is indeed good news that people, especially in America, prefer water to soda. If that does indeed happen, it might help Americans cut down their weight and get to healthy living.