The company declared its Q4 and FY14 numbers after market closure and the performance was good. For Q4FY14, it declared a 15% (YoY) rise in nets sales at Rs.139 crore and net profit for the quarter was at Rs.13 crore, up 8% (YoY) and sequentially, the rise was more spectacular, up 117%.

Total expenses for the quarter was at Rs.122 crore, up 14% (YoY). Advertising cost YoY rose over 8 times but QoQ, it was down 67%. Discounts, which is also a major component of expenses came in at Rs.14 crore, up 8% (YoY) and QoQ, discounts to push up demand rose 55%.

The company ended FY14 with a 8% rise in net sales at Rs.449 crore and net profit rose 12% at Rs.38 crore. The company remains fundamentally very strong. It is almost debt free. Equity capital is tiny at Rs.5.29 crore and reserves is at Rs.51 crore. Cash balance is also pretty strong at Rs.52 crore. EPS for FY14 stands at Rs.72 (FV at Rs.10) and the discounting of almost 30 times shows a very high fancy for the stock.