Britannia Industries is looking yummy on the bourses! The stock today morning hit a new 52-week high at Rs.2556.45 and continues to remain firmly in the green, up 7% at Rs.2444 levels.

The market is cheering the very good set of Q4FY15 numbers posted by the company. It posted a 55% (YoY) jump in consolidated net profit at Rs.167 crore on a 14% rise in net sales at Rs.2032 crore. Its EBITDA also a very healthy jump, up 50% at Rs.253 crore and margins showed a sharp jump from 9.3% to 12.3%. It also seems to have got aggressive on advertising, which while helping improve the performance, ate away 10% of the topline.

It ended the fiscal FY15 with a 74% rise in consolidated net profit at Rs.689 crore on a 14% jump in net sales at Rs.7775 crore.