Emami is in the limelight today morning. The company is all set to launch its foray into the personal care and healthcare space, making a big bang entry into the homecare segment for the very first time.

Its new offering is Emasol, a complete range for home hygiene products and the timing is perfect as the product platter consists of floor cleaners, disinfectants, antibacterial dish wash gel and all-purpose sanitizer.

It is being launched across General Trade, Modern Trade and E- Commerce channels with a major focus on urban metro markets, which is expected to contribute majorly to its overall sale.

Home Hygiene, as a category of approx. Rs 3000 cr had been growing in double digits in the pre-COVID times and is expected to grow much faster in the coming days.

Emami has roped in International Cricket All Rounder - Shikhar Dhawan as the Global Brand Ambassador for its EMASOL Range.

The stock price rose almost 5% to Rs.398.80. Its 52-week high is at Rs.407. Market cap stands at Rs.17,550 crore.