Eros International rose 9.5% to Rs.230 today; since then it has now settled at Rs.220 levels. Its 52-week high and low stands at Rs.308.40 and Rs.150.15 respectively.

The stock has been rallying on unconfirmed news that it is in talks with Apple Inc to sell its entire content library of films and music; it will also include their digital OTT platform, Eros Now. Eros has one of the largest content in India and the sale has been valued at $1 billion.

The company is also said to be holding talks with Netflix and Amazon. There is no official word from the company though the market has already started celebrating the news.