ITI, a Central PSU under Ministry of Communication announced yesterday that it has developed its own branded Laptop and Micro PC in the market that match international quality and performance.

Branded as ‘SMAASH’, the products have already been deployed in the market, and ITI has won many tenders competing against MNC brands like Acer, HP, Dell and Lenovo.

The two flagship products - Laptop and Micro PC have been designed in association with Intel Corporation with which an MOU has been signed for design and manufacturing.

The company said that more than twelve thousand SMAASH PCs have been deployed and are successfully performing at various customer sites. SMAASH PC comes in variants like i3, i5, i7 and so on.

ITI has recently won two tenders from KITE- Kerala Infrastructure and Technology for Education, and has supplied around 9000 laptops to the government schools in Kerala.

The SMAASH products have acquired all the statutory certifications such as BIS - Bureau of Indian Standards, ROHS Restriction of Hazardous Substances, BEE - Bureau of Energy Efficiency, CE –European Conformity, FCC–Federal Communication Commission.

The market is super thrilled with this news and the price reflects this optimism – it opened over 4% higher at Rs.155.45 and went on to hit a new 52-week high at Rs.172.80, up 16%.