Jubilant Foodworks, the Dominos company, hit a new record high today at Rs.2870, a surge of over 7%, with volumes jumping up over two times.

The market is super thrilled with its new launch – biryani under the name of ‘Ekdum!’.

The range of biryanis includes amongst others Hyderabadi Nizami Biryani, LucknowiNawabi Biryani, Dindigul Biryani, Kolkata Biryani, Butter Chicken Biryani, Egg Biryani, Paneer Makhni Biryani, and Tawa Chicken Biryani.

Ekdum! will be affordably priced with biryani prices starting from Rs.99 that will offer unbeatable value for money to customers.

Ekdum! starts with three restaurants in Gurgaon for Delivery, Takeaway and Dine-In, with more restaurants planned to open in NCR over the next few months.

The company feels that the biryani has a strong potential in this segment and is confident that Ekdum!, with its sharp and differentiated proposition, especially on the price front,  will create a strong position for itself in the market.

Ekdum! starts with three restaurants in Gurgaon for Delivery, Takeaway and Dine-In, with more restaurants planned to open in NCR over the next few months.