Nazara Technologies is right there among the top five gainers on the BSE since the opening bell, rising 7% to hit an intraday high at Rs.879.15 and this on the back of an almost 3x surge in volumes.

The company announced yesterday that its Singapore subsidiary of Nodwin Gaming — South Asia’s leading gaming and esports media companies, a material subsidiary of Nazara Tech.

It has acquired a 100% stake in game marketing agency PublishME for a sum of US $2 million from its existing shareholders Nazara Tech and Ozgur Ozalp.

PublishME is a gaming marketing agency with offices in Turkey and UAE, and offers Game Launch plans, social media management, sponsorship, and activations to its partners.

PublishME will also rename itself to NODWIN Gaming in the Middle East but retain the PublishME name in its original market in Turkey.

PublishME founder Ozgur Ozalp will also transition over to Nodwin Gaming as the CEO of Nodwin Gaming Dubai.