Pincon Spirits is all kicked up today. Just Rs.10 shy of a new high, the stock rose 9% intra day at Rs.79.50, with volumes rising some 4 times.

This spirited rise on the bourses is on account of its across-the-board price hike. The company announced today morning that it has decided to hike the MRP of its Indian Made Foreign Liquor (IMFL) brands, following the West Bengal Govt’s decision to revise its excise policy.

It raised the price of all its brands – Pincon No 1, Pincon XXX Matured Rum, Pincon Perfect Vodka, Pincon King’s Coin, Highland Blue Whisky, Ultra Force Jamaincan Rum and Ruby Gold Gin.

The company will be declaring its Q2FY17 numbers on 7th Nov.