Shares of cinema exhibitor PVR Limited are up by Rs. 18, or nearly 2.3% at Rs. 798, before cooling down from day’s high point of 813.75, when the broader markets are trading marginally in the red. Volumes on the counter on both the exchanges have nearly surpassed the two week average traded quantities.

PVR seems to be enjoying the good deeds of rival Inox Leisure, which on late Friday afternoon, announced a blockbuster set of financial results for quarter ended 30^th June 2015. On back of some super-hit Bollywood and Hollywood releases during April to June 2015 period, translating into quarterly highest box office collections and footfalls, 377 screened Inox reported 50% jump in first quarter revenue to Rs. 349 crore, with PAT rising over five-fold to Rs. 25.26 crore. Shares of Inox Leisure are up over 13% today, after surging 4% late Friday afternoon.

Just last week, PVR had got approval for preferential allotment of 50 lakh equity shares to PE investors at Rs. 700 per share. While PVR is scheduled to announce Q1FY16 results this Wednesday 22^nd July, for now, it seems to be basking in its rival’s glory.